Culture Jammer Reflection

TECHNICAL
For this assignment I used different opacity, a variety of sizes of images, dodged and burned the images, I used different filters, and I changed a lot of colours, saturation's and hues.  I also used the blur, brushes and the band aid tool.  I changed the person's skin tone and I changed the colour variations to have the same tone and theme throughout the image.

IDEA OR CONCEPT
I used the idea against Tim Horton's of showing them as a corporation which uses slaves to grow and or pick their coffee beans.  I used this as they are non fair trade coffee. I showed this by showing coffee beans in the background, a boy with a basket of coffee beans, hands reaching out of a Tim Horton's coffee pot into cup.  My idea stayed relatively the same throughout the process of creating this image, I wanted to show the story of the coffee growers through a spoof ad for Tim Horton's.  I had the idea of showing more, with a greater opacity the boy.  I decided to change this, showing the disappearance of his story and life.

INFLUENCES
My influences in creating this image was ad busters.  The advertisements I saw which were created by them were interesting and made me want to create an image which went against the grain of the regular culture.  I liked how the images were all different and made fun of our everyday advertisements.

COMPOSITION
The composition of my image is asymmetrical.  The movement throughout the image, begins at the coffee pot, being poured into a coffee mug to the boy and up to the text.  Then back the coffee pot.  Their is emphasis on the pot, mug and arms because they have a greater opacity.  The lesser opacity against the greater opacity creates emphasis and greater importance than others.

MOTIVATION
My personal motivation for creating this piece was to be able to think differently about society.  I wanted to explore being able to create an advertisement which looked very much like a Tim Horton's advertisement, but being a spoof ad.

CRITICAL ASSESSMENT
The elements I find most successful is the arms reaching out of the coffee mug and the coffee beans as the background.  I also like how the font looks like a legitimate Tim Horton's advertiseing font.  What I found surprisingly difficult was making the arms looking realistic like they were actually in the coffee.   With addional time, I would choose to improve the look of the arms.