Analysis Culture Jammer Advertisements

This advertising is under minding McDonald's and is directed towards the audience of those who consume or who may consume McDonald's products.  It uses the McDonald's colours and the text which says "Eat Fast, Die Young".  This message refers to the unhealthy food choices which are offered by McDonald's.  It is telling the advertisement the food you consume may cause an early death, lead from an unsupported, over-consumed  body and mind.  The advertisement was successful in creating a clear, strong message.

This advertisement subverts Nike clothing by re-writing the slogan of 'Just do it'.  The advertisement is advertising how buying and wearing the clothing made by Nike is much like following the heard and not being an individual.  In the advertisement they create imagery by having a picture of sheep in background.  The target audience for this ad would be consumers, specifically those who may think of buying Nike products.  It asks the consumer to think of why they are buying these products before doing so.  This contains a clear, understood message.  The ad could be improved by keeping the all capital font with the "baa" at the end.

 This advertisement subverts GAP clothing company.    It shows the GAP logo across a person's head, creating imagery and making referring to acting brainlessly (having a gap in your head instead of a brain).  The message in this advertisement would be that in buying GAP products not only are you simply following others in the crowd but acting without thought.  The target audience would be consumers.  It conveys a clear strong message.

  

 This advertisement subverts McDonald's.  It is created giving the image of a destroyed animal head.  This advertisement is telling consumers of the cruelty towards animals which occurs to create the food for McDonald's food products.  The text in the image says: "Do you want fries with that?  McDonald's. Cruelty to go."  This is strong words which conveys the strong message against a big corporate company.   This text seems to add a sort of dry humour also.  The advertisement was successful in communicating its strong message.